Recruiting customers for Friday's interviews
Start Monday or Tuesday of Sprint week.
One person needs to spend 1-2 hours every day to find interviewees (not facilitator)
Two ways to find right customers:
Easy to find customers → Craigslist (Ebay Kleinanzeigen)
Hard to find customers → Network
Ebay Kleinanzeigen
Generic Ad
Don’t reveal what your testing
Don’t reveal who you are looking for
50Ĺ‚ customer reseach interviews in Mitte
I am looking for participants in a survey. Participants that complete the survey will receive a 50€ gift card
2. Screener Survey
Simple questionairre to find out the right group of people
Write down characteristics you need and other to exclude
Best to use are measurable criteria
Translate to questions for each criterion
Should not reveal right answers
Some want to game the survey to get the giftcard
Ask not “do you read a health magazine” but
Do you read a magazine for any of the following categories:
Sports
Health
Cars
Games
None
→ use google forms to collect data
Pick customers who match the criteria
2. Existing customers
→ easy
Just write them
3. Hard to find customers (specialists)
→ ask associations, etc.
Landing Page with questionnaire
Got automated email when they answered correctly
Typeform for form but costs
6 People → beginning canceling a lot
Confirmed a day before if they were coming
→ would tell 1 not to come
How to frame interview:
I didn’t develop this
Sprint in general:
Don’t make map perfect
Focus on questions more on the left of the map
Number of questions to answers → all from 1 area
Last updated